Why We Buy: The Science of Shopping
Underhill Paco
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
년:
2008
출판사:
New York : Simon & Schuster, c1999.
언어:
english
ISBN 10:
0684849135
ISBN 13:
9780684849133
파일:
MOBI , 325 KB
IPFS:
,
english, 2008