Persuasion: Social Influence and Compliance Gaining

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Society, Politics & Philosophy - Anthropology
Persuasion: Social Influence and...

Persuasion: Social Influence and Compliance Gaining

Name: Persuasion: Social Influence and Compliance Gaining
ISBN: 9780205912964

Robert H. Gass, John S. Seiter

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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

카테고리:

Society, Politics & Philosophy - Anthropology

년:

2013

판:

Fifth Edition

출판사:

Routledge

언어:

english

페이지:

400